Services
Apparel Design Responsive / Web Development / Brand Identity
About
The Foldy Mat has changed the industry standard with their patented folds to double the cushion protecting the body from excessive stress and injury when needed
The Foldy Mat is truly versatile and the smartest option for yoga, pilates and workout enthusiasts such as yourself. Not only does it function as a standard yoga, pilates and fitness mat, but it also offers unique benefits that will enhance your fitness experience. The Foldy Mat aligns the body and folds over offering extra cushioning for sensitive areas such as your knees, ankles, wrists, and neck.
What we do
Designing a brand logo to represent both fitness and yoga mats and packaging was a journey of exploration, creativity, and balance. By understanding the core principles of both disciplines and seamlessly blending elements from each realm, we designed a logo that not only captures the essence of fitness and yoga but also serves as a timeless symbol of strength, serenity, and which can be used in web and print materials.
Challenges
When tasked with creating a logo to represent both fitness and yoga mats, we faced a unique challenge – harmonizing two seemingly contrasting concepts into a cohesive visual identity. Embrace clean lines, minimalistic design elements, and a balanced composition to ensure clarity and versatility. Remember, the most and impact.