Services
Startegy / User Experience (UX) / Responsive Web Design / Shopify Development
About
25 years ago, the previous owners started as Ellerslie Florist in Ellerslie. They branched out to an online site and have continued to evolve since then.
The Market Flowers- an exclusively online floral team, 100% New Zealand owned and operated. Fresh flowers arrive daily at Market Flowers, flowers from across New Zealand and the world. Based locally in Mt Wellington, we access the very best market flowers that customers love!
What we do
Our goal was to create a visually appealing homepage that appeals to clients' emotions by categorizing them into distinct product groups and prominently displaying all of the product categories that The Market Flowers provide.
Our team revamped the website of The Market Flowers with a responsive design, ensuring optimal user experience across all devices and lead generation and conversion.
Challenges
Discover the challenges associated with scaling e-commerce websites to accommodate high traffic volumes during peak seasons and promotional events. Explore our scalable architecture solutions and strategies for ensuring website performance and reliability under heavy loads.
Our work didn't stop at the initial redesign; we ensured continuous improvement and conversion rate optimization (CRO) to refine the user experience and enhance the brand's connection with its customers.